ABOUT US

Welcome to Bright World Games casual games web portal. Bright World Games is a developer and reseller of most of world's newest and most popular casual games and we are glad you stopped at our portal! We are sure you will find an interesting game for you to enjoy and relax.

Please choose from the list of the games to give a try.

You can also find some general information on the games to choose from below and find a complete list of games with description on the NEW GAMES and ALL GAMES pages.

ABOUT CASUAL GAMES

The term casual game is used to refer to a category of electronic or computer games targeted at a mass audience — typically with very simple rules or play techniques, a very low degree of strategy, making them easy to learn and play as a pastime. They require no long-term time commitment or special skills to play, and there are comparatively low production and distribution costs for the producer.

Most casual games have similar basic features:

 Extremely simple gameplay, like a puzzle game that can be played entirely using a one-button mouse or cellphone keypad.
 Allowing gameplay in short bursts, during work breaks or, in the case of portable and cell phone games, on public transportation.
 The ability to quickly reach a final stage, or continuous play with no need to save the game.
 2D, abstract graphics.
 Some variant on a "try before you buy" business model.

The word "casual" indicates that the games are produced for the casual consumer, who comes across the game and can get into gameplay almost immediately. Casual game players do not normally regard themselves as gamers, or fans of video games.

Casual games are usually free on-line or free to download and try (but may provide a revenue by in-game advertising). It is important to understand that these are two distinct markets within casual games. In one market, larger studios create downloadable games, primarily available on the PC. These games are typically addictive and are limited trials to encourage casual gamers to buy a permanent "deluxe" version for a small price (typically $20 or less). They usually have more intensive graphics and sound since they are run on the players computer directly.

The second market consists of primarily indie game developers who create free games for online play. These games have a wide range of gameplay styles, can be played on almost any computer, and are often based on Flash or Shockwave technologies. They are more limited in the scope of action, graphics and sound than downloadable games since they are played through the browser. However, many of these developers have pushed the technological envelope in what is possible through the browser - often creating full 3D games, 2 player capabilities, save games and other advanced features.

There is no precise classification of casual genres in the modern gaming industry. That can be explained by the easy ideas that form the basis for each game as well as a great amount of genre mixes existing in this field. The most popular casual genres for 2006 are: puzzle, word, casual action, card and board games.

The internet is the primary distribution channel for casual games. Most casual games are either downloaded as limited-time trials or delivered as Flash or ActiveX objects embedded in a web page. The evaluation copy of a casual game may limit the amount of play time, number of levels, or game sessions. Often more advanced features are not available. Some websites, such as Pogo.com, create casual games as a web-only experience first, then follow up with more advanced versions as "downloadable" games.

The ease of signing up to affiliate gaming portals, such as Big Fish Games, Boonty, PlayFirst, Reflexive, RealArcade, or Trymedia Systems, has flooded the internet with such sites. These portals typically rank the games by popularity and sales. Games with strong sales typically lead to sequels and knock-offs. Games that do not convert are quickly buried.

In addition to online portals, casual games are increasingly available at major retailers, particularly Wal-mart, Target and Best Buy. The success of Bejeweled at retail, where it sold over 100,000 copies in the US, has made retailers much more open to carrying casual games rather than value priced core games (such as first person shooters, strategy games, etc.). The largest retail publishers of casual games in North America are MumboJumbo (Bejeweled, Luxor, etc.) and Merscom (Buku Blast, DNA, etc.)

Casual Games are also ported to mobile phones. Some mobile casual games allow players to meet and compete against each other (e.g. World Sudoku League).